Supported Hoodies for the Homeless as a lead designer and creative collaborator, initially freelance, shaping web, social, and event visuals for the nonprofit’s live-music fundraising initiatives. The organization paired concerts with donation drives to support people experiencing homelessness across NYC and other U.S. cities. I helped develop campaign identities and event assets that amplified outreach and drove participation; our largest effort secured Live Nation support for a headline concert at Irving Plaza with Dave East, producing Hoodies’ biggest collection drive and mobilizing thousands in donations.